Ica to change name on Cura – and Apotek Hjärtat?

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Ica CEO Per Strömberg today told the annual meeting that there will be a name change in the pharmacy operations brand

The merge between Cura and Apotek Hjärtat in Ica group will retain “Hjärtat” in the name.

Per Strömberg today gave notice, after a question from a shareholder, that Cura pharmacies will be renamed.
Jenny Egeland, press secretary at Ica group, tells Dagens Apotek that the new name will be build on Apotek Hjärtat’s brand.
”The name is something with Hjärtat, but what exactly is unclear,” she says.
ICA group bought Apotek Hjärtat in November last year and forms a chain of about 370 pharmacies.