Ica trials mobile payments

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Ica collects all of their digital functionality in one solution.
Now also mobile payments is integrated in the Ica Handla – app.
Ica Maxi in Solna will be the first store to test the solution.

Ica Handla app has been downloaded by over one million customers. By integrating mobile payments app, customers can now do everything from recipy searches and shopping lists to self-scanning the goods and pay the mobile.

”We havecurrently many active users and many who are familiar with our app. We think this is great of course. Our vision is to constantly find solutions that make life easier and enhance the store experience for our customers. Integrating mobile payments is one such step and an important digital development for Ica,” says Anders Svensson, CEO of Ica Sweden.

Ica says it is the first operator to offer a comprehensive solution where all functions are gathered into a single app. The payments function is developed by Ica Bank. Ica sees this development of mobile payments as the beginning of a completely digitized shopping experience.
“It’s clear that consumers are mature and curious about mobile payments, we test, therefore, a new solution that will hopefully interest more people to take advantage of our digital offering. We want to eventually enable all to shop with the cell phone, “says Kalle Fahlin, Acting Marketing Director, Ica Sweden.

Ica Maxi in Solna is now the first store to test the solution before gradually taken on more of ICA stores in 2015th