Ikea to Oxford Street?

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Ikea is considering a click and collect store near Oxford Street in London.
“We are exploring a number of potential locations across the UK, one of which is the current BHS building on Oxford Street,” Ikea spokes person told a London paper.

Free London paper Evening Standard writes that Ikea is in talks with the owner of the BHS store near Oxford Circus about launching a smaller format outlet.

Ikea has previously opened the concept in Norwich and a second is planned for Aberdeen in 2016.

Recent feedback from customers found that many found the current London full assortment stores at Wembley, Edmonton, Croydon and in Essex were too distant.

Evening Standard quotes an Ikea spokesperson: “Over the coming year, we plan to test three order and collection points in the UK, exploring slightly different formats in each selected market. We will use these tests as an opportunity to find out more about how customers want to shop with IKEA in these areas.”

“We are also exploring a number of other potential locations across the UK, one of which is the current BHS building on Oxford Street. While we are seriously considering this opportunity, we have nothing to confirm at this point in time while discussions are ongoing.”