Jacob Jensen targets consumer electronics channel

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A new business strategy which involves the development of several products in the Smart Home category, has made Danishlifestyle brand Jacob Jensen to look towards the consumer electronics channel and chosen EET Euro Parts as distribution partner.

“There is a natural convergence of our new class of Smart Home design products and EET Europarts’ strong position as a distributor to retailers in the electronics segment,” says Timothy Jacob Jensen, CEO and Chief Designer of Jacob Jensen Design A / S.
EET Europarts has in recent years been ambitious in the business area of ​​Home Entertainment & Lifestyle Electronics focusing on sales to distributors in retail. Particularly in the field of design and lifestyle products, the company has distinguished itself as a distributor, and thus represents a number of well-known Danish and international design brands, all of which are sold through EET Europarts’ distribution network.
“We are extremely pleased that Jacob Jensen Design has chosen EET Europarts as a distributor,” says Allan Friis, Sales Director, Retail, at EET Euro Parts A / S in Denmark.
“With the new products in Smart Home category we can complement and enhance our existing product range considerably, and in addition we are pleased to have added another sought-quality brand to our already wide range of design and lifestyle products. “