Joint venture forms a new Finnish coffee chain

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Finland gets a new coffee chain with major expansion plans.

Coffee companies La Torrefazione and Picnic chain forms new joint venture, La Torrefazione.

Today La Torrefazione is located at Aleksanterinkatu and Fratello shopping center in Kluuvi. As a next step will cafes open in Oulu and the shopping center Iso Omena in Espoo. More locations are will be announced later, according to a press release.

The strategy is to invest in quality coffee and hiring baristas.

Newly formed La Torrefazione is mainly owned by Jens Hampf and Janina Lindgren. The company is part of the Picnic companies, owned by Michael Swanljung with family. The company has a Finnish-Swedish background.

The idea of ​​the joint venture is to accelerate the expansion of the new chain.