Maria Segergren has been appointed new Vice President Assortment & Design and member of the KappAhl Group executive management, starting in September 2016.
Maria Segergren was most recently assortment/purchasing manager at & Other Stories.
”Maria’s mission is to create clear and attractive fashion for KappAhl’s customer, the woman in the prime of life and her family. It is the heart of the business and I look forward to her becoming a part of this,” says CEO Danny Feltmann.
She will be leading the process of developing KappAhl’s design and range and points out the importance of creating an assortment range that is related.
” I look forward to contributing in the process of developing an inspiring, clear and sustainable assortment for KappAhl’s customers. Creating fashion that lasts over time, that also addresses many people, is something I’m really passionate about,” says Maria Segergren.