Kappahl to open special brand stores

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KappAhl will be opening further stand-alone stores for its brands. In November this year the first store of the Hampton Republic 27 brand and the second store for the baby range Newbie will open in Mall of Scandinavia.
– An important part of our plan for KappAhl is to develop strong brands and make them available to more people, says CEO Johan Åberg.

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The first stand-alone store of the baby range Newbie, Newbie Store, opened in the Mood mall in Stockholm during autumn 2014.

According to Kappahl, it has been a sales success from the start. Now KappAhl continues to launch more stand-alone brand stores.

The first Hampton Republic 27- store and the second Newbie Store will open in Mall of Scandinavia in Solna, in November.

Kappahl has 400 stores in Sweden, Norway, Finland and Poland. 24% of the range is sustainability labelled.