As the state of the art shopping center Mall of Scandinavia opens today, lots of stores announce their openings.
Fashion chain KappAhl, will open three new shops in the same shopping center. In addition to a regular KappAhl store the chain opens its first standalone store with the brand Hampton Republic 27, and the baby’s collection Newbie gets its third own store.
”With independent stores we strengthen KappAhl and our unique brands and makes them available to more people,” says KappAhl’s acting CEO Anders Düring.
The baby collection Newbie as of today has three own shops.
Baby collection Newbie, where all the cotton is 100% organic, has according to Kappahl been a success from the start. For some time, the collection also includes interior design for the little ones. A year ago, the first Newbie Store opened, which also became an instant success. The store in the Mall of Scandinavia will be 74 square meters located at the Mall of Scandinavia’s top floor.
Preppy collection Hampton Republic 27 has grown strongly in KappAhl’s customers’ approval and has grown from only comprising men’s to include women and children. In the new shop the collection will also include home accessories. The retail space is 250 square meters, also on the top floor.
The regular, but top modern, KappAhl store will be 730 square meters and is located on the lower floor.
”In the new stores we will showcase KappAhl’s own design at its very best. Every detail is thought to enhance the customer’s wishes that it should be inspiring and easy to shop.,” says KappAhl’s marketing director Joakim Holmstrand.