Kesko has a strong hand of store brands – in a new survey, K-rauta, Intersport and Asko was by far the most trusted brands in each category in Finland.
According to Reader’s Digest Trusted Brand survey, Finland’s most reliable brands in retail are definitely kesko-brands. K-Rauta, the hardware trader received a clear 55% of the voting share of buildingware category with the K-Group’s Rautia chain on second place.
”Customer and quality are we involved in everything we do and it’s great to note that K-rauta is trusted also according to this study. Together with the K-retailers we are constantly looking for new ways to further improve the satisfaction of our customers – so that stores will be nice to visit, the K-rauta chain leader Virpi Viinikainen says.
The furniture chain Asko won its category for the 10th time and with the new introduction of a sporting goods store category Intersport won for first time.
In the petrol station category, ABC was a clear winner.
The annual survey was conducted in Finland for the sixteenth time, with 1 967 respondents – all Reader’s Digest magazine subscribers – reviewing 43 different categories.