KIWI is ready to scale up the size of the stores in Denmark.
This week the first larger discount store opens in Randers, as a SuperBest store is converted to KIWI.
KIWI is about to open discount stores with 5000 products. The first one is launched in Randers this week – a converted SuperBest-store.
”We’ve modernized a lot of our stores this year with a new concept that will top the market when it comes to assortment and sales area”, Chain Director Carsten Hansen tells epn.dk.
The first new discount concept store will include a bakery, postal office and a large wine department.
The rollout of the concept is a part of the Group strategy from Dagrofa where new owner Norgesgruppen will replace SuperBest and EuroSpar-stores, mainly with the Meny-concept.
”We want to expand with both normal and well-known discount stores and larger units. The consumers attitude towards discount is changing”, Carsten Hansen says.