Komplett: ”We will become a Nordic Amazon”

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Komplett invests in an online marketplace.
“Towards the end of the year we will offer other online players to be on our platform. We will become a Nordic Amazon, ” says Komplett’s President Ole Vinje.

He expects to then be able to expand the range from the current 35,000 to one million.

Norwegian Komplett today is present in all Nordic markets and is a pure player online.

“Our hypothesis is that marketplaces will dominate. consumers want a wide offer and do not want to have a shopping relation with more than five or six online stores, “says Ole Vinje to Dagens Naeringsliv.

Amazon glances at the Nordic region. The competitor Cdon has already begun to accelerate its marketplace – and soon will also Chinese Alibaba make its entrance in Europe. In addition, niche players like NA-KD has the same mission to be a gateway for many players.

Komplett began as an online electronics store, but now works with diverse product areas such as cosmetics and auto parts and has an online pharmacy under development.

According to Ole Vinje, today home appliances and home and leisure account for the largest growth.

Komplett Group 2015





(NOK 1000)                                



7 286 748

5 821 706

  25,2 %

Driftsresultat (EBITDA)

   182 985

   150 370

  21,7 %

Driftsresultat (EBIT)

   135 471

   106 965

  26,6 %

Resultat før skatt (EBT)

   120 978

    74 999

  61,3 %