Lagerhaus to open second pilot store in Stockholm

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Lagerhaus takes it new store concept further. After a nine months trial in Gothenburg, a Stockholm flagship is next in line to be upgraded with new interior, colors, materials and logo.

In 2014, the Swedish interior company Lagerhaus released a new store concept.

In June, the pilot store opened in Nordstan, Gothenburg and in spring 2015 it´s time to rebuild additional stores. The store at Drottninggatan in Stockholm is first to go.

The concept aims through the interior, colors and materials along with customized communication to clarify the brand identity – own designed products to low prices – lift the assortment and make the shopping experience easier.

The updated logo, the blue color and the corrugated paper-feeling is grounded in the company’s nearly 20-year old history.

Today Lagerhaus has stores in Sweden and Japan. The scalable concept allows for further expansion in several markets.

“We know that our customers love our products and appreciate the low prices. We are confident that the remodeled stores will lead to more people discovering Lagerhaus,” says  Johanna Cargioli, Marketing Manager at Lagerhaus

The store at Drottninggatan 31 in Stockholm reopens on Friday February 20:th.