The discount chains are coming for the online grocery market.
Lidl’s getting into the online grocery delivery business after acquiring a German service going out of business.
Lidl has taken over the German service provider Kochzaube, who decided to cease trading by the end of the year, unable to compete against HelloFresh.
“Ordering recipe boxes for home delivery has become a growing market in Germany. It responds to consumer demand for cooking delicious meals using market fresh ingredients, but without the need to go shopping. Kochzauber already has a strong offering with great potential for development within this growing market,” Lidl said in a statement.
Another German discounter Aldi with Nordic presence, recently revealed its plans to venture into online shopping world in 2016, taking on Ocado, Tesco, Sainsbury’s, Asda and Morrisons in the UK.