Lindex has opened its first store in the UK.
“The new store, with our new store concept, looks absolutely stunning and is truly a fashion experience world class,” says Ingvar Larsson, CEO at Lindex.
The UK initiative launched with a flagship in Westfield, Stratford City in London will strengthen the Lindex brand internationally and is a continuation of the fashion chain’s international expansion.
The store is the first of its kind with Lindex’s latest store concept. The new interior design reflects the brand with its Scandinavian feel and offers a lot of “look and feel” for the customer. The simplicity of the decor along with sustainable design and quality are other details that reflect the acquired trademark.
“The interest in working in this shop have, even though we are new on the market, been huge. We have been able to choose a fantastic team and we really felt that at the weekend when we first got to meet all our new customers. The atmosphere has been on top and we have had a fantastic weekend at the store,” says Lena Provén, Country Manager UK.
The shop visitors were greeted with Lindex’s spring news while they were offered different activities. Spring campaign is fronted by supermodels Christy Turlington Burns, Liya Kebede and Toni Garrn. The campaign’s message is that true beauty comes as much in what you do as how you look. It directs the light on three beautiful women who also do good things outside the fashion world.