Lindex launches shop for 140,000 Instagram-followers

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Lindex launches the opportunity to shop via Instagram.

In a press release, Lindex says the initiative is part of the fashion company’s effort to integrate its various channels and make it easy and convenient for customers to be inspired and to shop.

“Instagram is an important source of inspiration for our customers. We see a strong and growing commitment to our products on Instagram and this is a way for us to offer our customers a simple and convenient way to shop at lindex.com through our Instagramfeed ‘, says Johan Hallin, Director of Marketing at Lindex.

The fashion company is on Instagram since 2013  and have currently about 140,000 followers.