Lindex launches its own brand of beauty products, with a makeup and a body assortment.
“Lindex Beauty is a natural extention of Lindex offer for fashion interested women”, says Inger Lundqvist, Design and Buying Manager for Lindex Cosmetics.
The makeup assortment will include mascara, eyeliner, eyeshadow, foundation, powder, concealer, blusher, nailpolish, lipstick and lipgloss.
The body assortment is a sustainable choice marked by Svanen. The collection includes body wash, body lotion, sugar scrub, body butter, hand wash and hand cream.
To complete the concept, Lindex Beauty will also include various make up brushes made of synthetic hair, tweezers, makeup removers and cottonpads.