Löfbergs launches café flagship in central Stockholm

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Coffee Producer Löfbergs is the latest addition to the ever more frequent cafe market in Stockholm.
Now opens a concept store that primarily aims to strengthen the brand.

The flagship Löfbergs Stockholm is located on Kungsgatant 3 in Stockholm and is the company’s first outside its home town of Karlstad.

”Here we will share with our passion and knowledge about coffee’s wonderful world. It’s all about the craft, the flavors and the exciting origins, but we will also offer coffee tastings, training courses and a range of other activities,” says Leif Sjöblom, marketing manager at Löfbergs.

The café will also include a small stage for performances and events, and build on the history of Löfbergs Coffee roasting founded in 1906 in Värmland, one of the largest family-owned coffee roasters.

“We have put great emphasis on creating a family feeling and decorated the room with coffee paraphernalia from our 100-year history. In addition, we have installed a micro rust that will spread a lovely scent and makes it even more homely, ” says Leif Sjöblom.

Löfbergs Stockholm offers a variety of specialty coffees to sample on site or to take home, including a unique house coffee served only at Löfbergs cafes in Stockholm and Karlstad. The coffee comes from the Brazilian Fairtrade cooperative COOPASV in southwestern Brazil and is produced through an annual quality competition organized by the cooperative and Löfbergs.