H & M’s CEO Karl-Johan Persson continues to invest in food online.
He’s one of the investors as growth company Mathem recently took in more money for expansion and approaches the market leader Linas Matkasse.
In Dagens Industri’s podcast, Mathem’s owner Tomas Kull talks about the recent investment from existing shareholders. The previous investment was mainly used to build a new warehouse. The new money will mainly go to marketing.
“The old warehouse was 3,500 square meters – the new 20000, and much more effective.”
He tells MatHem is approaching a turnover of half a billion SEK, to be compared with the market leader Linas Matkasse with a turnover of 650 million. Lina’s is, however, specialized in home deliveries of dinner bags.
Mathem expects to reach a turnover of one billion SEK 2017.
“We will achieve profitability by the end of 2015 with the current plan,” says Tomas Kull to Dagens Industri.