Mekonomen Group expands to South Korea with sales of its own spare parts range ProMeister.
Sales are made through cooperation with the South Korean distributor EK (Eiko) Global and apart from the sale of spare parts is also a concept collaboration with ProMeister-profiled facilities and education through ProMeister Academy.
Sales in South Korea will be through e-commerce, retail, and through workshops.
“This is a milestone for Mekonomen Group now that we are on the map in the large Asian market with our products and brands. South Korea is part of our international expansion, and will be the sixth country in our vision to 20 countries by 2020,” says Håkan Lundstedt, President and CEO of Mekonomen Group.
Mekonomen Group has, with this, operations or sales in six countries: Sweden, Norway, Denmark, Finland, Iceland and Korea.
“On the Mekonomen Group’s Nordic home market, ProMeister takes market shares every week from the major suppliers in Europe. Cooperation with the South Korean distributor provides the opportunity to offer affordable quality with the industry’s longest warranty for a significant market in Asia, “says Jonas Rydberg President of ProMeister Global.