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Magnus Fredin leaves Babyshop and moves to CDON to take the position as CEO of the online site
At the same time, several new managers starts their work at Cdon in August.

Qliro Group today announced management changes within the Group.

Magnus Fredin has been appointed CEO of CDON AB (the marketplace and succeeds Patrik Settlin.
He will assume his new role on August 17 and joins Qliro Group from the position as CEO of the e-commerce stores Babyshop and Alexandalexa (The Luxury Kids Group). Prior to this, Magnus Fredin held the position as Klarna’s VP Global Sales for many years.
Patrik Settlin will remain within the Group during a transitional period.

Also, Erik Löfgren has been appointed Head of Communications for Qliro Group and succeeds Fredrik Bengtsson who has decided to leave the Group after over 10 years in different management positions. Erik will assume his new role as of August 11 and most recently comes from the communications consultancy firm Kreab.

Sanna Westman was appointed Head of Business Development for Qliro Group in June 2015. Sanna succeeded Patrik Illerstig who was appointed CEO of the subsidiary Qliro AB in conjunction with the launch of Qliro Financial Services in 2014. Previously, Sanna worked for the management consulting firm McKinsey & Company.

Daniel Sjöström has been appointed Head of People for Qliro Group, a new position within the Group. Daniel will join Qliro Group in September and has during the last five years worked with Executive Search for Russel Reynolds Associates.

“We are very pleased to be able to announce the recruitment of these competent key people. Magnus Fredin, who will be CEO of our, in terms of revenue, largest subsidiary has experience from roles as CEO of e-commerce companies as well as from providing important services to e-retailers. The recruitment of Magnus matches our ambitious goals for CDON to become the leading marketplace and e-commerce platform in the Nordics.”, comments CEO Paul Fischbein.