On Friday a new convenience store chain opened in Oslo. 11 small grocery stores are set to open within 14 days under the label Happy..
Several of them are former lime-stores.
Behind the new Happy chain stands wholesale company Zagros-Food, a company that has run import and distribution of food for several years.
”The shops will provide the usual Norwegian groceries but also get the less expensive alternatives in many areas where the brand is not as important. We currently have 140 items in our own EMV series Zagros, and it grows”, says brand manager Hadi Mohammed Sharaf to Dagligvarehandelen.
Many stores now rebranded to Happy are former Lime stores which closed down after the police razzia in September last year where the owners are accused of trafficking.
”We set high standards for them we will cooperate with, and demand full access to all procedures, duty rosters and IK-mat. We engage pest firms and ensures that everything is on course and will follow up each store regularly,” says Hadi Mohammed Sharaf to Dagligvarehandelen.
Majority of the stores will be in Oslo, some in Akershus and a couple of locations in Drammen. Most stores will run as franchises. The first branch store is coming during the year.
”Our goal is to have a total of 25 to 30 stores in Happy-profile at the end of 2015,” says Hadi Mohammed Sharaf.
First store is Galgeberg Kolonial in Schweigaardsgate.