The new Director of the Norwegian Competition Authority, Lars Sørgard, want new, small scale challengers in the Norwegian consumables market.
Together with industry minister Monica Mæland he will investigate the barriers to entry that exist in the Norwegian grocery market and what can be done with these.
”Norway has one of the most concentrated grocery markets in Europe, and this makes it difficult for new entrants to establish themselves. I want increased competition, and it is important for consumers that we have the most well-functioning market,” says Industry Minister Mæland in an interview with Dagens Naeringsliv.
Lars Sørgard also notifies that the Competition Authority will investigate the amount of information flowing between the food chain, such as statistics from research company Nielsen.
”If the chains are getting too much info about each other will influence the pricing and competition,” he says.
Experts and competitors say the knowledge about Norwegian costumers, import restrictions and distribution costs are great barriers for a new entrance, especially after both Lidl and Ica have withdrawn from the Norwegian market.