New Svenska Hem-CEO highlights knowledge

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Furniture and home interior chain Svenska Hem has a new CEO starting January 1st.
Markus Chaib wants to take the brand to new heights with a carefully selected range and inspiring environments in each store..

Markus Chaib comes from EM Home, where he worked as a line manager. He also brings experience from the sports and fashion world after his years as a textile manager at Intersport.
”We are very pleased with the recruitment. Markus customer focus combined with his thoughts on the development of the range is in good agreement with our mission and how we work”, says Per-Arne Olsson, chairman of the Svenska Hem board.
Markus Chaib himself is looking forward to take on the new role:
”One of the main reasons why I want to be a part of Svenska Hem is the knowledge contained within the company. In Svenska Hem boutiques, you’re served by staff who really understands furniture and has a genuine interest in interior design. It is not always obvious in our industry. Knowledge is something that is demanded by customers today.”
”In addition, Swedish Home is in an expansionary phase. We are growing and it’s good spirit in the chain. Everything feels very positive, he concludes.
The Svenska Hem stores are franchise owned.