Norway to launch national price and nutrition comparison portal for groceries

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In October next year launches the Norwegian Consumer Council a grocery portal, which will provide food customers with the ability to find the best rates and evaluate the products in all the grocery stores.

”Today there are only the consumers who do not have a complete overview of the pricing,” says Mette Fossum Beyer in Rema to Dagens Naeringsliv.

The much-discussed law on good trade practice was last week scrapped by parliament.

”Grocery portal will make it easier to compare prices and products’ quality. Consumers can for example consider fat and sugar content and make healthier choices when purchasing,” says project manager Bjørnar Angell at the Consumer Council.

Food chains will contribute to supply information to the Consumer Council portal and Rema 1000 has been a driving force behind the initiative.

”We have for long been positive to a grocery portal, and work closely with the Consumer Council to help ensure that the portal is a success. Today it is only the consumers who do not have a complete overview of the pricing, and we want our customers to have  – so they know where to shop to find the best goods at the lowest prices. We at Rema 1000 has advocated for greater transparency around price competition and price comparisons because we believe openness leads to more competition, which customers serve,” says communications director Mette Fossum Beyer in Rema to Dagens Naeringsliv.

The country’s largest grocery chain actor Norway Group has previously been skeptical, but greets a portal welcome.

”We look positively on it. Parliament has decided to launch such portal, but price focus must not go beyond the quality and choice and we are in dialogue with the Consumer Council about this,” CEO Tommy Korneliussen tells Dagens Naeringsliv.