Now, the first customers will definitely notice that Coop bought Ica’s grocery business in Norway.
”We are shaping the “new” Coop. The competition is very tough, but our discount chains will be cheaper,” says acting CEO Geir Inge Stokke.
Today, Rimi Sannergata in Oslo changes signs to Coop Prix Sannergata. Thus sees the start of the biggest reproofing ever in Norwegian grocery. During the coming year, several hundreds of Rimi- and ICA transform into Coop stores.
Preparations for the comprehensive store conversion has long been in full swing and it’s a big day for Coop that the process now is underway.
”It feels really good to welcome customers to the first supermarket added to Coop. Through the acquisition of Ica, we have access to many more great shops and skilled employees, and we now have a fantastic starting point to reach our goal to provide our members and customers the best shopping experience,” says acting CEO Geir Inge Stokke in Coop Norway.
Both signs, systems and assortment is replaced except for Matkroken stores that continues as a separate brand, but getting the Coop range.
”Now we are shaping the “new” Coop and look forward to reaching out to even more customers and increased membership across the country. The competition is very tough, but our discount chains will be cheaper,” says Stokke.