Norwegians will spend most on Christmas gifts – but not online

      Comments Off on Norwegians will spend most on Christmas gifts – but not online

Almost 60 billion SEK will go to Christmas gifts in Scandinavia this year.
At least 11.2 billion will be spent online.
Norwegians say they will spend most money on gifts, but when it comes to Christmas they are not the usual number one online shopping country.

The Nordic consumers estimate that they will shop for Christmas gifts for a total of 59.449 billion SEK according to PostNord’s survey.

• Swedish consumers estimate that the will shop for 2 881 SEK.
• Danish consumers estimate that they will shop for 2 956 DKK.
• Norwegian consumers estimate that they will shop for 5 041 NOK.
• Finnish consumers estimate that they will shop for 286 EUR.

More than three out of ten Nordic consumers will be e-shopping for Christmas gifts for an estimated value of 11.2 billion. According to PostNord it is a fairly conservative forecast as 31 percent of consumers do not yet know if they will be e-shop for Christmas gifts.

The Danish and Swedish consumers appreciate that they will shop for Christmas gifts online to the greatest extent (40 and 39 percent).
41 percent of the Finnish consumers say that they will not shop for Christmas gifts online.

The Nordic consumers choose to do their Christmas shopping online early. The culmination of the Nordic e-Christmas shopping is the last week of November while the overall holiday shopping season culminates in the 25 mid-December, according to consumer appreciation.

You find the full survey here.