Swiss media group Tamedia, publisher of commuter newspaper Metroxpress, is buying the majority of Trendsales ApS, owner of the biggest vintage fashion platforms in Scandinavia.
Trendsales features four main product offerings: Bazaar, a classifieds section for second hand fashion, Shop and Outlet, where online merchants can display their regularly priced and discounted goods, and finally Magazine, a lifestyle section with forums, articles and fashion related blogs.
Trendsales.dk was founded in 2002 by Bo Eriksen and Martin Falslev Andersen and quickly grew to become the largest marketplace in Denmark for second hand clothing.
In 2012, Trendsales ApS began its expansion into foreign markets, in particular Norway, Sweden, Germany, and Finland. Today Trendsales ApS has some 50 staff members based in its Copenhagen office.
Tamedia Ltd. has acquired 88 percent of the shares of Trendsales ApS. 70 percent of the shares are taken over from Ricardo Denmark ApS and the other 18 percent from the founders, which will continue to hold via Mets ApS a 12 percent stake. The parties have not disclosed the purchase price due to confidentiality reasons.
The Swiss media group says in a statement their aim is to further develop the successful platform together with Trendsales’ founders and management team and to further strengthen the brand under other by utilizing synergies with Metroxpress.