Paradiset to sign for next store establishment

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The new Swedish organic grocery chain, Paradiset, opened it’s first store two months ago.

Now, new establishments are planned.

– The premises are located in the Stockholm area. We expect to sign a contract within two months,, says John Cullberg, CEO and founder, to Icanyheter.

The Swedish version of Whole Foods wants to challenge the traditional grocery trade. After the first store on Brännkyrkagatan in southern Stockholm, the concept can get three new addresses.

– We have three very possible premises in the pipeline, John Cullberg tells Icanyheter Update.

He says the start of Paradiset has turned out well. Customers have been almost exclusively positive and the average purchase has been around 200 crowns which is above expectations.