Synoptik makes a record profit for the fourth year in a row.
”We have increased our market share by nearly 40 percent,” says CEO Roland Olsson.
Synoptik’s focus on renovating the existing store portfolio was completed in 2012. Now a sales growth five times larger than the market for the past four years has taken optics chain to one of the most profitable in the industry and it is now focusing on expanding further.
”Synoptik has had a great development in recent years, where we found a good balance between quality, price, service and retail environment in our offer. For the fourth year in a row we make sales and earnings records, which empowers us to expand further and offer more Swedes quality optics at an affordable price,” says Roland Olsson, CEO of Synoptik.
2014 grew Synoptik by 14.5 percent (industry 4.0 percent) and over the past four years, Synoptik had a growth of 37.5 per cent, compared with the industry’s growth over the same period of 7.7 percent. During the same period, optics chain more than tripled its operating profit, from 40.8 million to SEK 137.7 million.
The turnover for 2014 was 802,9 (708,5) MSEK.