Rema 1000 gained most market shares in 2014

      Comments Off on Rema 1000 gained most market shares in 2014

The Norwegian grocery market grew by 6.64 billion NOK last year.

The winners were stores belonging to Norgesgruppen and Rema 1000, according to the annual grocery report from Nielsen.

The grocery market increased by 6.6 billion NOK to 160.1 billion in 2014 (excluding VAT), a growth of 4.3 percent in grocery sales.

Norgesgruppen’s market share is now 39.9 percent (39.3), Rema 1000’s 23.7 percent (23.1).

The two winners gains customers from all of its competitors.

Coop Norway is now down to a market share of 22.3 (22.7), while Ica Norway decreased to 10.5 (11.1).

Also Bunnpris have lost shares and now own about 3.4 percent of the Norwegian grocery market – compared with 3.6 percent last year.

Kiwi is the best performer within Norgesgruppen’s brands with 17.7 percent market share last year compared to 16.9 at the end of 2013. Menu has 10.3 percent (10.2), Spar / Eurospar 6.8 percent (6.7). Centra Ultra 0.8 percent (0.-7). Joker increases 0.1 percentage points from 3.4 to 3.5 percent.

All store conversions to Coop Extra gained a market share of 6.1 percent (3.1), Coop Obs 5.4 (5,0), Coop Mega 3.7 (4.5), Coop Prix 4.4 (6.1) and Coop Marketd 2.7 (2.8).

Within Ica, Ica Maxi and Ica Nær is gone. Matkroken kept its market share of 1.1 per cent. Ica Supermarket, has now 2.8 percent (3.1) and Rimi 6.7 (6.5) percent.