River Island to open iconic flagship in Mall of Scandinavia

      Comments Off on River Island to open iconic flagship in Mall of Scandinavia

Mall of Scandinavia has released five new fashion tenants. Among them is River Island’s second location in Sweden – a flagship store with a 20 meter iconic shopfront.

Unibail-Rodamco now presents Victoria’s Secret, River Island, Peak Performance, Tiger of Sweden and Foot Locker as some of the many concepts that will take the Mall of Scandinavia’s fashion profile further.

British fashion brand River Island will open a 1,100-square-meter flagship store, the first outside of Stockholm City. River Island will, in addition to lady and men’s fashion, also offer children’s collections and takes a unique location in the Mall of Scandinavia with an impressive 20 meter frontage, complete with an eight-meter high “Iconic Shopfront”, today’s press release announces.

Victoria’s Secret recently announced their next opening in another iconic mall, Emporia in Malmö. Previously the popular concept of lingerie, accessories and beauty products has only one Swedish store outside airport shopping.

Unibhail Rodamco says Tiger of Sweden, JC, Scorett, Peak Performance and Foot Locker openings will strengthen fashion and sports offering further

Sports bar and restaurant concept O’Leary is expanding its premises from 2,500 sqm to a total of 6000 square meters and will accommodate family entertainment with bowling lanes, sports simulators, adventure mini golf, billiards and games. It will become O’Leary’s biggest restaurant venture so far.

”We are incredibly proud of the impressive and growing list of brands that make Mall of Scandinavia to Stockholm’s main shopping and entertainment destination, says Lars-Åke Tollemark, Managing Director, Nordic, Unibail-Rodamco.

Unibail-Rodamco has previously announced major establishments such as  Inditex, J. Lindeberg, Åhléns, Hugo Boss, Mango, Bjorn Borg, volt, Toys”R”Us, Disney and Starbucks.