Royal Design to open more virtual airport stores

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E-commerce player Royal Design takes another omnichannel step. After the announcement of a physical flagship store – it opens their second virtual store at a Swedish airport.

LFV is testing virtual shops at Stockholm Arlanda Airport since March, now expanded the concept of Royal Design also at Bromma Stockholm Airport.

Royal Design is an e-commerce player in the design, furniture and home furnishings, which establishes a unit in Bromma gate. Passengers get access to the Royal Designs stocked range of over 30,000 products through this device.

”A city airport, not least Bromma, has limited spaces, which places high demands on the efficiency of existing space at the airport. By establishing virtual stores, we can offer our passengers a greater choice of popular products – now on both Stockholm Airports – Arlanda and Bromma,” says Magnus Ros, Director of Commercial Services, Swedavia.