Seppälä joins the trend of recycling old clothes.
The Finnish fashion chain will manufacture a new consumer range from old clothes as a part of a Finnish pilot project.
Seppälä is included in a Finnish innovation project in which recycled textiles are used to make new clothes, a method developed by VTT. Old, worn-out cotton clothing can be turned into new fibers for the textile industry by using a cellulose dissolution technique developed by the VTT Technical Research Centre of Finland. The textile can be mixed and the resulting quality is said to be even better than virgin cotton.
The Relooping Fashion Initiative Project garment collection starts in the capital region in twelve Seppälä’s stores from 28 December and goes on to to 17 January.
VTT recently held a webinar regarding recycling of textile fibers.
”The current approach in relation to textiles outlet does not comply with the economic ideas of circulation.
We want to be involved in building a new national approach. For the project
we collect textiles from customers, of which we manufacture a new line,” says
Seppälä’s Development Manager Erica Adlercreutz.
Collected linen will be taken to a Helsinki Metropolitan Area Recycling Center, then unusable clothes can go to further processing. First, buttons, zippers and other non-cotton assemblies are removed. Next, the material is shredded, pulverized and the cellulose dissolved.
”The role of Seppälä is to be involved in the development of functional materials and to design and
to produce a new collection. The project we are also involved in assessing how
Removal of the textile-closed circuit could be organized in Finland in such a way that it would produce
profitable businesses and jobs in Finland,” Adlercreutz says.
Seppälä is now organizing clothing collection immediately after Christmas. Collection points are
Jumbo shopping center, Forum, Itäkeskus, Sello, Tikkurila, Lohja, Klaukkala,
Columbus, Kerava, Nummela, Koivukylä and Porvoo Art Factory.