Skånska Byggvaror expands its omnichannel offer by opening five new Swedish stores – as large shop-in-shop solutions at Plantagen garden centers.
“The shop-in-shop solution at Plantagen is a dream scenario for us,” says Beiron Palm, Manager of Business Development and Production at Skånska Byggvaror.
In 2016, the recent Byggmax-aquisition Skånska Byggvaror will open five new stores, contributing to the company’s omnichannel development. Goods ordered from stores are later delivered, carriage paid, to customers’ homes across Sweden.
The stores are built inside existing Plantagen stores, are slightly larger than 600 square meters and are integrated with Plantagen’s green surroundings and vegetation. The first three stores will open in Plantagen’s garden centers in Malmö, Örebro and Uppsala and, thereafter, two stores will be opened, one in Värmdö and the other in Falun.
This means that including its store in Helsingborg, Skånska Byggvaror will have eleven stores, of which two are located in Norway under the ’Grönt Fokus (Green Focus) brand.
“We meet new customer groups in the stores and boost our visibility in Sweden. Customers can come and feel sun rooms, greenhouses, windows and doors to make certain that our offering has the best style, quality and value for money. The stores comprise a key investment that will make it even easier for customers to get access to our product range,” says Anders Johansson Eickhoff, CEO of Skånska Byggvaror.
Management believes it is an excellent environment to showcase Skånska Byggvaror’s product range of sun rooms, greenhouses, windows and doors that also includes jacuzzis, storage solutions and cabins.
“The shop-in-shop solution at Plantagen is a dream scenario for us. We gain immediate access to customers interested in home design who will come into natural contact with inspiring products and our knowledgeable staff,” says Beiron Palm, Manager of Business Development and Production at Skånska Byggvaror.