Sportamore launches online outlet

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Nordic online sports specialist Sportamore is today launching a new business area and site under the domain www.sportamoreoutlet.se.

The purpose of the Sportamore outlet is to through segmentation in an improved way meet new and existing customers’ demand for relevant offers.

“We have over the years learned lots about what our customers want and this is a customer segment that has not been satisfied. By offering the sports market’s most inspiring messages and latest news on a site and to focus on a discount offer on another site increases the chances to reach even more sports enthusiasts. This investment will strengthen our position as the leading player in the sports network in the Nordic region, “said Johan Ryding, CEO of Sportamore.

Sportamore Outlet is initially launched in the Swedish market and will have a different service offering than the main site Sports Amore.