Sportmaster targets kids

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Tomorrow Denmark’s largest sports chain, Sportmaster, opens a new store specifically targeting children in Lyngby Shopping Centre.

The new Sportmaster Kids store has 180 square meters dedicated to family shopping. The new  design has bright natural materials and  ideas as skateboards in the ceiling to make the shopping experience interesting for all ages.

”We are very excited to see how customers will accept our new Kids store. The aim of the shop is to give the many sports-loving children in Copenhagen and Nordsjælland the best options when it comes to equipment, clothing and shoes, and in this we way help to give them an appetite for exercise. The store is designed with elements which appeal to active children aged 0-14 years”, says Thomas Christensen, Sales Manager at Sportmaster to Retailnews.dk.

”With the new store, we strive to be the preferred sports store for children in Lyngby Shopping Centre. We will do this through a broad and topical range and of course a high level of service from our many talented experts”, says Thomas Christensen