As recently as a month ago, Lars Palmgren was presented as a new employee and product manager.
Now he takes over as CEO when Thomas Wallhager ends his four years of massive expansion.
During Thomas Wallhagers four years as CEO, the chain has grown from 47 stores to the current 220 stores. The chain has created an effective central organization with chain members given the opportunity for local adaptation with a high degree of service.
To succeed him, Lars Palmgren is appointed as acting president. In his luggage, he has extensive experience in the sports industry and large retail expertise, writes the board in a press release.