Statoil to start rebranding to Circle K in Sweden

      Comments Off on Statoil to start rebranding to Circle K in Sweden

Today starts the rebranding of Statoil petrol stations in Europe. The first inauguration takes place in Sweden when Statoil Länna / Skogås outside Stockholm becomes Circle K.
However in Norway the launch is postponed due to the helicopter accident outside Bergen.


The coming year  the blue color of Statoil will be replaced with Circle K’s colors – red, white and orange.

“This is a historic day. We are proud of our 29-year history under the Statoil brand in Europe and now we are taking a big step forward. Our customers will still face the same friendly staff with us, we remain at the same places and offer the same products and services that we have been known for as Statoil, ” says Jacob Schram, Group President of Europe for Alimentation Couche-Tard Inc., who owns the global Circle K network.

He inaugurates today, along with the station manager Pontus Johansson and Morgan Wiktorsson, CEO of Circle K Sweden AB, the new Circle K station in Länna / Skogås.

Sweden is the first country in Europe to change the brand to Circle K. In Sweden, 490 stations changing the brand in the coming year.

The Norwegian launch was scheduled to start on 2 May, but is now postponed for a week after the tragic death accident last weekend where a helicopter from an oil rig outside Bergen crashed.

”Everyone is strongly affected by the tragic accident. Out of respect for the bereaved, our former owner and our former colleagues we have chosen to postpone the launch of Circle K in Norway, says Norway boss Thomas Støkken in Circle K in a press release.

The rebranding of 1500 Statoil stations in Europe will be completed in 2018. It covers 10,000 billboards and 70 kilometers of roof signs.
Globally, nearly 11 700 Circle K stations across 23 countries and three continents will get the new updated Circle K brand during this period.

“This change comes at the right time and gives us great opportunities. We hope to make a Circle K just as, or even more popular and familiar, which Statoil has been. We are now entering a new phase as part of a strong global brand with a distinct local presence, “says Morgan Wiktor Andersson, CEO at Circle K in Sweden.