Coffee producer Löfbergs opens its first flagship store on Kungsgatan in Stockholm, next to the square Stureplan.
The shop will take a story teller approach to coffée and the customers.
Since late 2013 Löfbergs has talked about their plans to roast coffee in central Stockholm. Previously the company has been running a coffee shop in hometown of Karlstad.
“Now we have found a nice place in the perfect city location. It gives us and all coffee thirsty from Stockholm a good opportunity to get to know each other better”, says Leif Sjöblom, Marketing manager at Löfbergs.
The core is a well-equipped, modern cafe with Värmland county-touch. In addition, there will be a shop with Löfbergs entire assortment. Löfbergs will also arrange seminars and coffee tastings – and roast coffee.
“We want to create a coffee Mecca where you can make, taste and learn more about coffee. We will of course share with all our knowledge and passion. Since we buy all our coffee directly from growers’ countries, we talk about all the exciting meetings with coffee farmers around the world”, says Leif Sjöblom.
Löfbergs was founded in 1906 and is one of the largest family-owned coffee roasters in Scandinavia.
“To meet the consumer face to face is important, fun and educational. We want, and must be, a good reason to be seen here and get our new flagship store in a major role”, said Leif Sjöblom.
The shop will open just before Christmas.