Stockmann regularly makes small moves towards their new multichannel strategy.
Next step is to make a digital every-day version of Premiere, the customer magazine, with direct connection to the online store.
The online magazine’s content is renewed every day, and also includes moving images with a responsive layout for computer and mobile devices.
Everything in the magazine has an add to cart-link and catches the trigger moment of the customer’s purchase decision.
Premier print magazine will still appear twice a year.
Stockmann presented this to bloggers and media at the spring fashion show yesterday, also a new way to make Stockmann fashion a more attractive place of purchase.