Stockmann introduces interactive magazine with online shopping

      Comments Off on Stockmann introduces interactive magazine with online shopping

Stockmann regularly makes small moves towards their new multichannel strategy.

Next step is to make a digital every-day version of Premiere, the customer magazine, with direct connection to the online store.

The online magazine’s content is renewed every day, and also includes moving images with a responsive layout  for computer and mobile devices.

Everything in the magazine has an add to cart-link and catches the trigger moment of the customer’s purchase decision.

Premier print magazine will still appear twice a year.

Stockmann presented this to bloggers and media at the spring fashion show yesterday,  also a new way to make Stockmann fashion a more attractive place of purchase.