Axfood ended 2015 with an impressive 8.1 percent sales increase compared to Q4 in 2014. And a total increase of sales by 7.2 percent in 2015.
”Superb sales growth gave higher market shares and good profitability,” says Prtesident and CEO Anders Strålman.
Axfood’s consolidated sales for the period October–December totalled 10,791 million SEK an increase of 8.1 percent. Retail sales for Group-owned stores increased by 7.6 percent during the period. Like-for-like sales increased by 5.5 percent during the period.
Total consolidated wholesale and retail sales for the Axfood Group in 2015 was 41,247 MSEK (38,484) for the year, an increase of 7.2 percent. Store sales for the Axfood Group (wholly owned stores and Hemköp franchises) totalled 34,325 million SEK (32,417), an increase of 5.9 percent. Sales for Group-owned retail operations increased by 6.5 percent during the year, with a 4.5 percent rise in like-for-like sales.
Eight new stores and by drawing more customers to existing stores, Axfood reports an increasing market share and an operating profit of 1,760 MSEK.
Axfood says it thereby reached the longterm profitability target of a 4 percent operating margin.
Willys had favourable sales performance in 2015, both overall and especially on a like-for-like basis.
”Through modernization, well run stores and attractive customer offerings, more customers have migrated to Hemköp,” comments Anders Strålman.
Axfood Snabbgross, in the Axfood Närlivs business area, reported great sales during the year thanks to higher demand from café and restaurant customers.
”Based on the year’s success we will now build further and continue to focus on profitable growth. We are maintaining our high pace of establishment and plan to open ten new stores in 2016 at the same time that we launch e-commerce to consumers in Stockholm and Gothenburg.”
Strålman says Axfood must make sure that the business is sustainably profitable and the e-commerce will also need three to five years before we see profitability.
”Our goal is to grow more than the market. With our growth ambitions we will consolidate our number two position in the market at the same time that we hold fast to our target of a 4% operating margin.”