Swedes donates more can and bottle deposits to charity

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In 2015, more Swedes than ever donated their deposit on returnable cans and bottles to charity.

Especially in September, where the donations were 40 percent higher, according to the Willys chain that has transfered 2.9 million SEK to charity this year.

2.9 million SEK was donated through the machines in Willys stores, an increase of nearly 10 percent compared with the year before.

Willys customers have been able to donate their deposits to Save the Children through a gift button since 2009.
2015 represented a peak in the number of donations, an increase of nearly 10 percent compared with the year before.

In late summer, when the refugee crisis and its implications for refugee children was top of the agenda in the Swedish media, there was a clear increase in the number of donations. In September donated Willys customers 40 percent more compared to a normal month. Also in October the proportion of donations were high, then it returned to more normal levels.

During September, October and December Willys also doubled the money that the customers gave, which gave more than 900 000 SEK to the organization’s work for refugee children. A total of collaboration between Willys and Save the Children have generated just over 3.8 million in 2015.