Swedish buildingware online specialist happy with Norway

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The online specialist Skånska Byggvaror is growing with physical stores. 2015 was the most succesful year in the company’s history.

“What is particular pleasing is that our Norwegian initiative is delivering such strong results, giving us the stamina to both continue our efforts in Norway and expand in Denmark through the acquisition of Pavillon,” says Anders Johansson Eickhoff, CEO at Skånska Byggvaror.

Skånska Byggvaror

2015 was an eventful year for Skånska Byggvaror with strong expansion. Byggmax acquired Skånska Byggvaror at the end of 2015, and at the same time, Skånska Byggvaror acquired the Danish company Pavillon, establishing a presence in Denmark.

Skånska Byggvaror has grown its sales by an average of more than 20 percent over the past eight quarters. Fifty years after launching its business, Byggmax’ recent acquisition Skånska Byggvaror is summing up its most successful year so far.

Net sales increased by 22 percent to 721 (590.3) billion SEK and operating profit reached 7.8 percent . Behind this development is an increase in sales spanning all product groups, sharp growth in Norway, store expansion and a greater focus on e-commerce and product launches.

2016 is said to be the real omnichannel year, with five new stores opening in Sweden. Also, expansion in Denmark is in the pipeline.

The strongest growth in 2015 comes from the Norwegian subsidiary Grönt Fokus, which grew by 70 percent as market presence increased and a new store was launched in Oslo.

Skånska Byggvaror says new customer groups have become aware of the company’s products – online or in the increasing number of stores being opened.

“We had a wonderful 2015 and are pleased to have reached our targets where both sales and profit are concerned. We’re now preparing for a 2016 that’s just as exciting, with a number of store launches and continued focus on offering amazing products to our customers,” says Anders Johansson Eickhoff, CEO at Skånska Byggvaror, stating the expansion will continue at a rapid pace in 2016.

”We’ll be investing in online stores and e-commerce, customer service and five new physical stores. The aim is to reach more customers – in the places and at the times they wish to get in touch with and make purchases from us. We aim to be the best omnichannel player for the DIY sector.”

Stores in Malmö, Örebro, Uppsala, Värmdö and Falun will open in March 2016.