E-commerce sales in Sweden grew by 15 percent in the first quarter of 2016 according to PostNord.
Electronics boosted in January and fashion in March.
People who shop online, do it more and more often. Among consumers indicates four out of ten they shop online more than once per month, which is driving the pace of sales. The number of Swedes that e-traded goods at least once a month during the first quarter amounted to an average of
65 percent, mainly young and city citizens.
The most e-traded goods in the first quarter were clothes and shoes and media products.
Clothes received a slight boost in March when the spring collections came into stores while consumer electronics were most in demand in January, which is natural since January is a characteristic sale month, writes PostNord.
Women buy most clothes while men account for the majority of consumer electronics purchases.
16 percent of consumers shopped using their mobile phone during the month of March.
The number of purchases landed on a total of about 2.6 million, meaning roughly one in four e commerce purchases were made via mobile phone. The share of e-commerce via mobile phones rose in the first quarter, peaking at 25 percent in March.
17 percent of Swedish consumers report that they have purchased goods from abroad.
Clothing and footwear are the products most Swedes clicked home from abroad, which is a natural consequence as some of the largest e commerce companies in Europe selling clothes.
A growing number of Swedish e-commerce purchases from abroad come from China. But the Chinese yuan has become more expensive against the Swedish krona and the level of wages in China is also on the rise.
The E-barometer also puts the focus on the delivery possibilities. Three out of four consumers think it is important to choose the way in which a product will be delivered. From e-trading companies, six out of ten say that they offer customers to choose delivery. But far from all consumers feel they have an option to choose the delivery method. Almost half, 46 percent, were allowed to choose how the goods would be delivered.