Synoptik aquires Contacta Eye Wear and becomes the second largest optician chain in Sweden with 118 stores.
Synoptik’s goal is to reach 140 stores by 2017.
Contacta Eye Wear specialty is contact lenses – a priority category within Synoptik.
”The aquisition is in line with our strategy to expand through new openings and aquisitions. We will now get for stores on attractive locations,” says Roland Olsson, CEO of Synoptik.
”It was important for us to first take care of our current stores. When our customers confirmed our efforts in revitalizing our concept and offering we got ready to increase our expansion speed. It is very stimulating to see how all the work made in our organization has resulted and we will fulfill our efforts further on.”
Synoptik has opened 15 stores during the last two years. With the Contacta-stores, ten more are scheduled for 2015.
These are the new Contacta-stores:
Stockholm: Sturegallerian and Kungsgatan 57
Gothenburg: Östra Hamngatan 25
Uddevalla : Kungsgatan 11