Today Synoptik opened three stores in Värmland, and became, with its 121 stores in the country, the second largest optical chain in Sweden.
Earlier this year Synoptik acquired Domus Optik from Konsum Värmland who owned four shops in Värmland. In addition to the shops in the center of Karlstad, Bergvik and Hagfors it also includes a store in Arvika. The shop on Storgatan in Arvika replaces Synoptik’s former shop in the city.
In connection with the store openings in Karlstad and Hagfors, three aid collections to the optical chain’s own relief organization Opticians without borders started. The collections are expected to bring thousands of used eyeglasses to Optician Without Borders upcoming aid trip to Nicaragua in April.
“Visual impairment is a major problem, especially in poor countries where people can not afford to buy new glasses. Their poor vision affects the ability to study and work. With the collection of our new stores in Karlstad and Hagfors, we can continue to make a big difference for people, this time in Nicaragua, “says Lottie Funck Ekelund, marketing director at Synoptik who started the relief organization Opticians without borders.
The last time, the trip went to Guatemala with 47,629 donated glasses. Past trips included Peru and Bolivia. The goal this time is 65,000 collected glasses.