Synsam initiates changing process – recruits Mekonomen CEO

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Carports chain Mekonomen’s President and CEO Håkan Lundstedt leaves his position for the Nordic optician chain Synsam.

There, he will according to Synsam owners initiate a new process of change in common with what he’s accomplished with Mekonomen.

Håkan Lundstedt became CEO of Mekonomen 2007 and has played an important role in developing and implementing Mekonomen’s new strategy.

“In Håkan’s leadership, we have built a solid foundation for the next phase of Mekonomen’s development, creating excellent conditions for the next president to lead the company’s continued expansion,” says Fredrik Persson, Chairman of Mekonomen.

Håkan Lundstedt says that he needed a new challenge and that the offer from the optician felt right.
“Synsam is an exciting company and I get the same feeling as when I started at Mekonomen. I’m more of a generalist and think it’s more interesting to see what phase the different industries are in and how to develop customer offerings, “he says to Market.

Peter Törnquist, chairman of the optician group, and the Nordic level of CVC Capital Partners, says it was partly the CV of managing a listed company that made Håkan Lundstedt interesting.
But Håkan Lundstedt’s experience in the remodeling of Mekonomen proved decisive.

“We think he has the drive and energy needed to further develop the optician chain to the next level. Not unlike what he has done with Mekonomen. There they have gone from being a company that sold auto parts between 8-16 to now have both retail and online sales, sell more to women and it’s really not just about exhaust pipes anymore, “said Peter Törnquist to Affärsvärlden.

Håkan Lundstedt has, among other things, explained how the process of getting a large number of independent garages and carparts dealers to walk the same path and make Mekonomen to a stronger brand.

Today, Mekonomen has 400 own stores and 3000 garages.

Synsam has a network of 360 own stores and 120 franchise stores in the Nordic region.