Cura at Ica Maxi Lindhagen and Ica Maxi Nacka are the first pharmacies to be rebranded with the Apotek Hjärtat’s new logo. In autumn, all Cura pharmacies will be converted.
When Apotek Hjärtat will supplement the ICA in the sign, eight pharmacies located in competitor City Gross stores are excluded. “We will not change the signs on them,” says Ola Fernvall, Ica.
Ica’s making it simple. The pharmacy operations will keep the name Apotek Hjärtat and the new logotype will just have the ICA-logo added.
Ica CEO Per Strömberg today told the annual meeting that there will be a name change in the pharmacy operations brand The merge between Cura and Apotek Hjärtat in Ica… Read more »
After the acquisition of Apotek Hjärtat and merge with Ica’s Cura pharmacies, the entire management team for Ica Group’s pharmacy operations has now been appointed.
The Swedish Competition Authority approves Ica’s acquisition of Apotek Hjärtat. This means the Nordic grocery giant will also become a leading pharmacy operator.
Ica aquires Sweden’s largest private pharmacy retailer, Apotek Hjärtat. This gives Ica a market share of 30 percent, and makes it a major tenant at its competitor City Gross and… Read more »