Tag Archives: Johan Saxne

Bauhaus introduces new campaign with Hollywood handyman

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Bauhaus changes its Swedish tv-commercial concept. Out goes the family. In comes the Hollywood actor Peter Stormare. “Peter is probably Hollywood’s best handyman. He simply plays the role of himself, “says marketing… Read more »

Swedish retail giants mark switch to digital advertising

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Several heavy advertising buyers within the Swedish retail reschedules their media strategy and invests substantially more in digital channels. Bauhaus will this year invest 40 percent of the total budget primarily… Read more »