Tag Archives: K-Rauta

K-rauta Express designed to conquer women and young Helsinki-citizens

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K-rauta took a decision this spring. Less than half a year later, the first K-rauta Express store was established in Helsinki. By heavy marketing inside and outside the Forum Galleria… Read more »

Kesko promises new actions

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Kesko did not reach the market expectations for 2014. “A good result in a difficult situation”, says CEO Mikko Helander. Also K-Rauta and Byggmakker operations in Sweden and Norway loses sales.

K-Rauta puts Arja Saijonmaa in the sauna singing her Eurovision song

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K-rauta continues its offensive with Finnish characters in the Swedish market. Finnish actor Jarmo Mäkinen is now joined by Finnish singer and sauna proponent Arja Saijonmaa in the new commercial that is broadcasted… Read more »

K-Rauta targets Swedish customers with Finnish Sisu

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K-Rauta relaunches its customer club after an internal and external review. Digital membership application, multi-club price offers and heavier discounts are some of the news. In connection with the new… Read more »

Here are Kesko’s problem markets

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Anttila’s losses inhibit Kesko’s profit. The first half reported a profit of EUR 56.3 million compared to 96.3 MEUR last year. But the finnish giant has problems in several markets.