K-rauta Sweden has been very successful with its advertising concept Jarmo, but will now change direction and focus on building relationships with their customers. “To make that change, we have made… Read more »
Sello shopping center is the next location in Helsinki for K-Rauta’s Express-concept – with an updated interior studio. The store will be located on the former Posti-premises next to K-market… Read more »
K-rauta took a decision this spring. Less than half a year later, the first K-rauta Express store was established in Helsinki. By heavy marketing inside and outside the Forum Galleria… Read more »
On Friday, K-Rauta opens its first store with the new express concept in central Helsinki. The shop in the Forum will, among other things, assist customers with planning renovations –… Read more »
The K-rauta chain will open its first K-rauta Express store in the Helsinki shopping center Forum in August – targeting urban consumers without car.
K-rauta continues its offensive with Finnish characters in the Swedish market. Finnish actor Jarmo Mäkinen is now joined by Finnish singer and sauna proponent Arja Saijonmaa in the new commercial that is broadcasted… Read more »
K-Rauta relaunches its customer club after an internal and external review. Digital membership application, multi-club price offers and heavier discounts are some of the news. In connection with the new… Read more »
Kesko’s doing fine – outside Finland. Especially within building and home improvement. But at the home arena – the decline continues. Finnish sales in October 2014 was down 5,4 percent. Abroad: Up… Read more »
K-Rauta is ready to upgrade their online offer and is about to make a turnover in Sweden. Sales in the first half, according to country manager Johan Wiklund, increased by… Read more »
Anttila’s losses inhibit Kesko’s profit. The first half reported a profit of EUR 56.3 million compared to 96.3 MEUR last year. But the finnish giant has problems in several markets.
K-Rauta is well profiled in Sweden. But the last six years the DIY-chain has cost Kesko a billion SEK And it continues to bleed shows a loss of 186 million… Read more »